"What makes us normal is knowing that we're not normal."
the wanderer
a young man moves through golden fields, bare stone walls, and empty institutional corridors — each space a different kind of silence. the clothes he wears are never costumes; they are skins. layered, architectural, sometimes dissolving into the landscape, sometimes standing apart from it. the shoot moves between colour and monochrome, between closeness and distance, tracing the quiet tension between who we are and where we find ourselves. nature does not frame him — it reads him.
not your category
she moves through colour like a declaration. fur the shade of fire, vinyl the weight of armour, neon against grey sky — nothing here is an accident. she skates, she strides, she holds a red bull and dares you to look away. and when the world turns monochrome, she doesn't disappear — she sharpens. between the fairground and the park bench, between the street and the studio, she is building a language that has no translation. the boot reads: i am not a girl. she already knew.
experience
esprit
düsseldorf
2016 — 2024
senior stylist — b2c photostudio
  • led creative direction for ecom and campaign shoots, translating brand strategy into compelling visual narratives
  • managed end-to-end shoot production — casting, hair and makeup briefing, wardrobe curation and final image selection
  • built and maintained strong working relationships with freelance talent and cross-functional internal teams
esprit
düsseldorf
2019 — 2024
senior stylist — b2b wholesale
  • oversaw multiple concurrent projects, balancing timelines, resources and budgets across wholesale productions
  • collaborated closely with product teams to develop shoot concepts aligned with commercial objectives
  • directed freelance crews through full production cycles, from concept to post-production sign-off
wiethe objectiv
bremen
2013 — 2015
fashion stylist
  • styled across e-commerce, campaign and flat-lay formats, adapting aesthetic approach to each brief
  • crafted visual stories that balanced product integrity with strong brand identity
education
artez university of the arts
arnhem, netherlands
2009 — 2011
master of fashion design
branding · fashion analysis · social forecasting · fashion theory
mod'art international
paris, france
2008 — 2009
fashion management
fashion marketing · visual communication · trend forecasting
esmod
paris, france
2004 — 2007
bachelor of fashion design & pattern drafting
pattern drafting · textile · art history · fashion illustration
hello
i am zheng zheng
i am a fashion designer and art director with a deep passion for photography, travel, and visual storytelling. my work is driven by a fascination with the narratives behind images — the emotions, the journeys, and the authenticity they hold.

i believe that true stories, even if imperfect, carry a unique beauty that resonates more deeply than polished illusions. through design, styling, and imagery, i strive to create and capture moments that reflect this honesty, blending aesthetics with meaning to connect people through visual experiences.
art direction visual communication fashion styling photography
zhengzheng.li@live.com +49 176 438 35857 düsseldorf, germany